This rebrand for the Boulevard Improvement District in Atlanta, Georgia, reinforces the fast-moving / forward thinking nature of the Fulton Industrial area, which is one of the largest industrial / business complexes in the Atlanta region. The rebrand included the logo, stationery suite, miscellaneous collateral items, and a website redesign.
Visit the website here: www.boulevardcid.org
Project Team: Tiffany Chen (P.M.)
Jet Sports Management is a unique, full service sports management firm that provides professional athletes with quality managerial, legal, and financial counsel, along with traditional agent services. The mission of the company is to provide each of its athletes with the opportunity to discover the right career direction for themselves, while maintaining the values of hard work and integrity. This is a proposed rebrand design.
Project Team: Todd Vaught (P.M.)
The Sweet Auburn Historic District in Atlanta, Georgia, embodies the history, heritage, and achievements of Atlanta's African Americans. The name "Sweet Auburn" was coined by John Wesley Dobbs, who referred to Auburn Avenue as the "richest Negro street in the world." In 1976, Sweet Auburn was designated a National Historic Landmark; however, since then, it has fallen victim to lack of investment, crime, and abandonment.
The branding, signage, and interpretive graphics created for Sweet Auburn Avenue strive to renew commercial growth and help bring back the energy that once brought the street to life. Through interesting signage and fun interpretive graphics, viewers can experience and appreciate the historic nature of Sweet Auburn Avenue.
Project Team: Tiffany Chen (P.M.) and Daniel Levey (Signage)
Whisk: Small Treats Bakery provides homemade gluten-free French macaroons to the Huntsville / Madison, Alabama, area. This proposed design captures the fun and playful nature of baking, while adding a touch of whimsy to the brand. The hand-drawn, custom typography and elegance of the mark directly reflect the delicacy and beauty of macaroon baking.
Sage is a technology company that provides accounting, ERP, HR, payroll, asset management, and payment solutions for businesses.
For Sage's relocation to the BB&T building at Atlantic Station in Atlanta, Georgia, playful environmental graphics were designed for the office space to match the creative and innovative atmosphere at Sage.
Project Team: Todd Vaught (P.M.) and Jason Summers (P.M.)
Miscellaneous illustrations featuring cards and poster design.
What if every poet had an album which reflected the musicality captured in his/her poetry? E.E. Cummings' "The Living Forest" album art illustrates one of his famous quotes—"Your head is a living forest full of song birds"—to show the connection between the heart and mind and the ability of both to create life.